fashion loves people

Two things that set the KinderStuff brand apart are your markup-free pricing model and that you take back all garments that you make. What inspired these traits? 

We realized that when it comes to dressing babies, parents face two major pain points that nobody really addresses. So we thought about a new way of consuming baby clothing.

First, premium kids fashion is really expensive. This is due to all the middlemen involved, who all take a share. We have no fancy physical stores, no wholesalers taking their cut, and no crazy brand markups. By selling exclusively on the web, we can offer amazing baby clothes at great prices. It’s an unconventional retail model that we believe creates great benefits for parents.

Second, kids grow but clothes don’t. When kids outgrow our clothing, parents can send their used KinderStuff products back to us, free of shipping charges and in return for a discount on future purchases! Returned used clothing is then donated to charity, recycled, or resold at a discount.

KinderStuff manufactures only in the U.S. and Germany. Why is this important to you? 

For us, “sustainable living” was part of growing up. I mean, we did not fanatically try to save the planet, but small things such as turning off the lights or our mothers’ honest attempt to buy at the local farmers market influenced us a lot. So when we came up with the idea for KinderStuff, manufacturing in the U.S. and Germany just felt like the right thing to do.

Among others, two reasons drove us to do so: First, only we can ensure that every KinderStuff product is 100% safe, non-toxic and organic. There’s just been too many scandals where even big corporations couldn’t ensure that their clothing, which was manufactured in low-cost countries, didn’t meet minimal standards. By manufacturing in the U.S. and Germany we can furthermore ensure that our products are truly of superior construction and durability.

Second, we think this is a great step to revive local apparel industries and create jobs. Besides that, it enables us to ensure fair labor practices. The factory collapse in Bangladesh that killed over a thousand people last month was far from the first fatal accident in the country’s garment industry. We just don’t want to be part of that system. All the factories we work with are certified manufacturers and we personally regularly inspect them. We screen every potential partner thoroughly in order to be able to keep the promises we made to our customers.

The line illustrations on some of your pieces are really unique compared to most graphic baby clothes. What’s the story behind them?

Glad you like our designs! When it comes to organic (baby) clothing there is one more thing that we would like to change: Most organic clothing is usually pretty dull. We aimed to create products that are fun and hip. We actually collaborated with various urban artists to come up with refreshing new designs and will keep on doing so.

Your site doesn’t yet have any returned garments for sale. When can we expect that?

That depends on when customers start sending back their used KinderStuff. It will probably take another couple of months until people start doing so. However, people seem to respond very well to the offer and we’re therefore confident it will happen soon. Many customers are very excited about this part of our business model.

As a special treat just for us, get $10 off your KinderStuff purchase
with code TEDDY3248!

As you no doubt know, three weeks ago on April 24, an eight-story factory building collapsed. Early reports counted a death toll of a few hundred, and especially at first, the event felt more like a far-away bullet point in the news than something that might actually affect you or me.

But soon, we heard that the factory building was one where garments have been produced for brands that we know well, like Zara, Lee, Nike, Walmart and more. Last week the body count continued to climb, now reaching over 1,100.

I wasn’t initially going to write about this, because my goal is to cover positive news about ethical fashion, not negative. But this event is a game-changer — which I realized fully only after listening to a Terry Gross interview on NPR with Elizabeth Cline, author of Overdressed: The Shockingly High Cost of Cheap Fashion.

“I’m 100 percent convinced this is the turning point,” she said. “I feel like it’s too bad of a tragedy for the brands to bounce back this time.”

She pointed out that the media coverage has been linking the connection between the demand we create for cheap fashion and the tragedy that happened as a result of unsafe factory conditions. This connection wasn’t being made a year ago, she said, and the turning point will happen because brands can sense that.

If you’re at all interested in ethical fashion, definitely listen to this interview: Elizabeth describes how our relationship to our clothes has changed over the past few decades and how our consumption has changed as a result, and she describes her experience reporting undercover for her book in Bangladesh specifically. (She wasn’t surprised to hear this latest news.)

Her message for people who are wary of spending more on ethically produced garments: “Sometimes it’s about how you shop, not where you shop.” Don’t think of your clothes as disposable, think of them as pieces you’ll wear for years.

Some effects of the factory collapse: Retailers including H&M and Zara have signed onto a plan that finances fire safety and building improvements in factories they use in Bangladesh (NYTimes). As many as 300 factories in Bangladesh have closed due to demands for safety from workers (BBC). The Bangladeshi government is now allowing trade unions to form (BBC). The minimum wage in Bangladesh is increasing, though it’s still one of the lowest in the world (BBC).

Read more real-talk coverage on Bangladesh from Ecouterre.

I’m a Refinery29 “cool mom” today! Sharing three of my favorite Bay Area picks for kids. Tantrum in Cole Valley, Fairyland in Oakland and the kid’s section at Cotton Sheep in Hayes Valley made my list. I can’t wait to check out new spots from the eight other moms featured.

Refinery29′s BEST kid-tested, mother-approved spots in the Bay »

My sources tell me that less than 500 out of 1500 Genet scarves are still available, and after that, this design will be gone for good!

Following the scarf design contest I won at Alt Summit in January, the scarves went on sale last month, and mine just arrived on Saturday. I haven’t taken it off since. I don’t get anything out of the sales of these scarves — except infinite satisfaction! (And a small 10% kick-back if you buy through a custom link from my site, full disclosure!)

Still on the fence about springing on this $65 scarf? Like all FashionABLE scarves, it’s woven by hand in Ethiopia by women who are able to turn their lives around thanks to the work of Barrett Ward and his company. Genet, who leads the production of this scarf — AND SHARES MY NAME! — had a baby at 15 after being raped and turned to prostitution to provide for her and her daughter. A life I can’t even fathom, but that breaks my heart. Today, she continues to develop valuable trade skills while also working through counseling to overcome the impossible challenges she’s faced.

From these images, you can get a sense of the feel of the scarf. The black threads are quite light and even see-through, and the white threads add weight and warmth. (Just how I’d envisioned it!) Its large size makes it perfect for cozying up around your neck, for men or women… or even using it as a throw, seriously! I’m in love with both sides of the scarf and how they look together.

For more, you can read a Q&A I did for Disney Baby, with my Mother’s Day wish for Genet, and watch a video I made for FashionABLE.

Top image by Shilpi Tomar. To wear it as a circle scarf, I tied the ends together. 

“As miniature and uncynical as a toddler’s beating heart” — yes, that’s Fairyland! (As described by San Francisco Magazine.) Last week, my friend Dionne and I took our toddlers to Children’s Fairyland in Oakland, and there was so much to love. I only found out about this place about a month ago, but as a lover of all things old and awesome, I had to go. It opened in 1950 as the first amusement park created specifically for kids 8 and under, now with about 60 different storybook scenes. It pre-dated Disneyland by five years and, not surprisingly now that I’ve visited, was one of Walt Disney’s inspirations. The Magic Keys that activate talking story boxes throughout the park are an East Bay icon, inked on t-shirts and even tattoos.

Fairyland is full of gems. Like rides that only allow kids of a set height and UNDER! Like the ferris wheel that you had to be under 54″ to ride. Dionne and I laughed at ourselves for feeling wary about letting our two 18-month-olds ride it ALONE. No adults allowed. Turns out it was a bigger deal to us than them. They’re still a bit young to appreciate a place like this — their favorite feature was a little waterfall with stepping stones below it. But how they loved that.

We were there for a few hours and didn’t make it through the entire park… we left more discoveries for the next time we visit. More pics after the jump.

Keep reading →

Every Friday, my favorites from the past week. 

• INBOX ZERO! Last Friday I hit Archive on thouuuusands of emails in my nightmare of an Inbox. And over the past week I’ve totally kept up with new stuff. It makes me feel so much more in control. I’ve historically been awful at responding to emails and keeping up with un-immediate relationships in general. This new Inbox thing even makes me feel better at everything. Like I don’t have a looming to-do list of a zillion unread emails, so I can actually initiate new things outside of my Inbox as well. Side note, if you sent me an email prior to the 19th that I haven’t responded to, feel free to ping me again. Natch! Image of Odette’s inspiration board, from an inspiring round-up on Simple Lovely.

• Thanks in part to my new Inbox competency and in part to being a regular blogger again (after my year-plus hiatus), I’ve been connecting recently with some amazing ethical brands. I’ll start sharing new interviews and features from them next week.

• Let’s see, how do I turn this one into a positive… “Learning to not stress”? Viv has un-learned the ability to fall asleep at night over the past few days. Which has translated to me laying in my bed with her rather than putting in a few more hours of work on my laptop. Which has translated to not being able to post a few posts that I have mentally queued up. But as Jon suggested, “Don’t stress.” An important reminder. The rebellious toddler, putting out her cigarette… behind the lens, I didn’t know what she was picking up until after the fact! 
• Jon and I are coming up on our 3-year mark as San Franciscans. I realized recently that living here has turned me into an EXPERT parallel parker.

Several days ago Refinery29 published a piece comparing the ethics of eight popular brands. It opened with a few great quotes from the director of a social good nonprofit in Kenya.

“The clothing we wear reflects the choices we make: thousands of economic votes that have the power to shift the clothing industry,” explains Zane Wilemon, executive director of CTC International and eco-clothing-brand L.I.F.E. Line.

“The clothing industry plays a very significant role in global sustainability. Customers should start asking where materials are sourced and find out exactly what are the working conditions of the people making this clothing…after asking those questions we may not like the answers, but that’s where change begins.”

I wish the article had mentioned the idea of quality over quantity, and supporting independent and mid-sized brands — where those dollar votes really matter.

But for the times that we find a void in our closets only chain stores can fill, here’s R29′s take on how eight companies weigh in. They ranked each on Transparency, Ethical fabrics/care for the environment, Worker treatment and Donations to charity, listed respectively below. (FWIW, it appears that the sources about each brand were their websites as opposed to brand spokespeople.)

1. H&M: High/Yes/Yes/Yes
2. Gap Inc.: Medium-High/Somewhat/Yes/Yes
3. UNIQLO: Medium-High/No info/Yes/Yes
4. Forever 21: Medium/Yes/Yes/Yes
5. J.Crew: Medium/Somewhat/Yes/Yes
6. Victoria’s Secret: Medium/Somewhat/Yes/Not sure
7. Zara: Medium-Low/Yes/Poor/None
8. Urban Outfitters: Low/Not sure/Not sure/Not sure

You can read more in past articles of mine, like Top Fashion & Beauty brands from Newsweek’s Green Rankings and 15 Big Brands ranked according to labor rights. Image from a R29 feature on model Lily Aldridge.

Enjoy the earth today! Matching stripes optional.

(See more matching parents and babies on my incognito Tumblr, Mini Moi!)

Every Friday, my favorites from the past week. Boston, my thoughts and prayers are with you. 

• The best use I’ve ever seen of recycled denim: Scandanavian-inspired rag rugs! By Nudie Jeans in collaboration with their Turkish organic denim supplier Bossa. The limited-edition rugs are available for $599 at the brand’s concept stores, the only U.S. one being in LA. More info at Cool Hunting. Via Ecouterre

• Alyson Fox home and studio tour. 

• Organic baby turbans. I know.

• My dear friend Lindsey Lang recently launch an amazing textiles and homewares line. These are her cement floor and wall tiles, made in the traditional encaustic process. So stunning, so versatile. Lindsey and I are fellow Kansans — we met in college. She now lives on a house boat in London with her husband.

• This Decemberists song has been in my head since I heard it covered on — of all places — The Office. It’s kind of a perfect song. The harmonies on The Office version were so good. (Even better than the original. Don’t tell The Decemberists I said so.)

On sunny days, my most comfortable sandals ever, by J. Shoes from Revolver. Kilim rug from Ebay.

My desert boots by Paloma Barcelo. On my Kite Wool Kilim rug by West Elm. 

My Swedish Hasbeens High Heeled Jodhpur, which are incredibly comfortable. On a Persian rug in my living room from a local antique shop. 

At home, my UGG Women’s Dakota Moccasins. On the Anthropologie crewel rug in Viv’s room. 

My DV by Dolce Vita wedges (similar). So glad I got these — they go with everything and are so comfortable. On my favorite kilim rug, from Ebay in my kitchen. 

For casual days, my  Timberland boat shoes. On an Alyson Fox for West Elm rug. 

And speaking of my week…

“I have a new life now.”

That’s what I kept saying to myself two weekends ago, right after my last day in the Storenvy office. That’s right — if you saw my piece on Lean In, you read this — I’ve decided to leave Storenvy, after four and a half wonderful, challenging, awesome, hard, wouldn’t-change-anything years.

Since Viv was born, I’ve only been at Storenvy part-time. And for the past few months, I’ve also been running my online store and blogging again. Stepping away from Storenvy means that the company will be able to hire a full-timer in my role (which is obviously best for a high-growth startup), and I’ll be able to focus on some exciting creative projects while also spending lots of time with Viv during the oh-so-special early years of her life. I still have my nanny for the same schedule, three days a week, but I now work out of Makeshift Society and local cafes.

I am incredibly excited about working for myself now! But there’s the self-doubt, too. My first priority is to meet the financial goals I’ve set — which, honestly, has already brought out some awesome creativity. I’ll be freelance writing (including contracting with Storenvy), launching an awesome new pop-up shop this summer and even launching a new business soon.

It’s hard to take risks like this. But as I’ve witnessed so many times before, great risk leads to great reward. Has this been true for you? Any encouraging words?

Personal and artful. That’s what I want all the shelves in my house to be. …But it’s so much harder than it looks! So I’m channeling the beauty in these photos. You can follow my Pinterest board on Shelf Styling for more. What do you think?

Read the rest at LeanIn.org, or in the May issue of Cosmo.

This month, it’s an honor to share my story in Cosmo (!), thanks to the invitation to write a story for Sheryl Sandberg’s Lean In. (If you’re visiting from either, welcome!)

Since Viv entered my life, I’ve considered so many new business opportunities and even become more self-aware. But before she was born, the idea of her scared me to death. This is that story.

My friend Erin Loechner wrote recently that “children are awakening a serious creative spark in their parents. … Gone are the days of believing we were in our prime, creatively-speaking, before our kids came along. Now it seems, the best is yet to come.” I’ve found this to be true a hundred times over.

I hope the same is, or will be, true for you!

Last month, Facebook COO Sheryl Sandberg’s book Lean In: Women, Work and the Will to Lead came out. She has a foundation of the same name, centered on the advancement of women in the workplace. Her site is full of stories of women “leaning in” to what they want. The current issue of Cosmo includes a selection of those stories. My friend JC Ford did loads of work on the project, and it’s thanks to her that I was able to be involved. 

 Remember how in December I entered a scarf design contest and in January 600 bloggers voted my design as the winner? Today, my scarf is on pre-sale for delivery by Mother’s Day! From FashionABLE in partnership with the ONE Campaign. And did I mention that the scarf’s producer and I share the same name?! I spell it “Janette,” she spells it “Genet,” same pronunciation. It’s truly meant to be.

I’ve written about for-benefit companies like FashionABLE for years, but this is the first time I’ve been able to work from this side of the table. It’s an incredible honor — and a partnership that won’t end here. I hope you’ll join me in supporting FashionABLE’s work to create sustainable business for women in Africa.

The scarf is 100% limited edition and only available right now. Pre-orders will ship for Mother’s Day. Free shipping today and tomorrow.

Pre-order your Genet Scarf now »

I couldn’t be more excited about my next pop-up shop! (!!!) Sign up for the Fashion Loves People mailing list for updates.

Be sure to stock up on moccasins, headbands and Malawi bunnies before the Fashion Loves Babies selection is no longer available!

Fifteen pounds of uncured ham. (Note to self: Chargrilled ham is unbelievably delicious, but a raw ham is not for the faint of heart.) Eight friends, two visiting from Ireland. Two dogs. One baby. Lots of chopping, dicing, scooping, steaming, pouring, peeling, flaming, taste-testing, cheersing, sipping, chatting, playing and love. Lots of love. Easter with friends is the best.

Janette, Jon, Emily, Rob, Eoghan, Carly, Edwina, Niamh, Viv, Stella and Bentley, Easter 2012, San Francisco.

We had such a good Easter last year! Great friends, great food. And a flaming ham.

If you don’t have any special plans for this Sunday, invite some friends over and make it special! So worth it.

Happy Easter!

In doing my best to make ethical purchasing choices on day-to-day things, the most important thing I consider is supply and demand.

Without demand, there would be no supply.

So I create demand for things like… Independently owned businesses. Local, organic produce. Quality craftsmanship. Non-GMO grocery items. Natural diapers. Beautiful design. Art. Ethical production. Vintage. Etc.

Two things I consistently avoid creating demand for are fast fashion and excess waste (packaging, driving, water, etc.). But in writing this, I realize that I’ve bought some baby clothes recently from brands I don’t know anything about. (I feel better about Gap and Old Navy baby items, as Gap Inc. has been building a reputation for fair labor rights.)

And I try not to create demand where I don’t NEED to.

Of course, I could always do more. Especially with a baby, it’s so easy to justify short cuts.

What do you go out of your way to create demand for? Or to avoid?

Who gets your dollar vote?

Image from Need Supply Co. 

I really love the colors in these two sets. I’ve gone anything-but-primary with the color palette of Viv’s room (which is inspired mostly by ethnic textiles), and these toys are the perfect complement.

The blocks are by Janod Toys: Kubix 40 Letters and Numbers Blocks ($25). Designed and manufactured in France for the past 40 years, Janod’s factory is in the Jura region of Eastern France where the timber for all products is grown. All Janod toys are manufactured to strict quality and safety standards, painted with lead-free and non-toxic paint. I was introduced to the brand when a friend got Viv a gift from Tantrum. Janod’s wooden toys are all so beautiful. If/when I want to get her other building blocks, I can build upon this alphabet set with other block shapes from Janod, and they’ll all fit the same color palette.

The Playon Crayons ($12.90) are the brainchild of Studio Skinky. I got mine online from SF-based Sunday in Color. They’re certified nontoxic and meet the European safety standard CE mark. And stain free! They’re not as soft as standard wax crayons, so they hold their shape nicely (even when stepped on, oops) and don’t leave marks on every little surface they touch. This means they require a bit more pressure to draw with than some things, so for drawing in particular, they’re probably best for kids age 2 or so and up. At a year and four months, Viv loves stacking them even more than drawing with them.

I’ll share more of my picks for stylish baby toys at my Skillshare class next week, Beautiful Baby Essentials: Clothes, Toys & Gear that Don’t Sacrifice Style.

P.S. I think I just admitted that Viv is now a toddler.

In January, I splurged on a pair of overalls. Overalls! And oh how I love them. They’re from Topshop’s Made in Britain line, complete with a tag hand-initialed by their maker. They are 100% wool and fit wonderfully. I first wore them the day I spoke at Alt. (This lace top was perfect for a speaking gig — hardly anything to sweat through!)

I wore this outfit again recently for my friend Katie’s baby shower… and I dressed Viv accordingly.

I’m wearing: Overalls by Topshop (sold out now, but the official name was Tailored Dungarees by Boutique), lace top (actually a mini dress) from American Apparel, boots by Swedish Hasbeens from Rand + Statler, ring by Emerson Fry and custom morse code bracelet by Coatt.

Viv’s wearing: Headband by Thief & Bandit Kids, ruffle shirt by Old Navy, baby-sized friendship bracelet by me, leggings by Circo and moccasins by Manimal from my Fashion Loves Babies pop-up.

Photos on wood backdrop by the lovely Molly Decoudreaux

When Viv was tiny, I searched online many times for developmental toys that would help her become a genius. I was so happy to find these simple wooden toys made according to the Assistant to Infancy Montessori training for ages 0 to 3. Not only are they beautiful, but the grasping beads were my daughter’s first favorite toy. Success.

These in particular are handcrafted in Buda, Texas, by Pinkhouse Handworks. The crocheted rattle is Janice Kearley’s own wonderful design. An information card is included, describing the use of each and at what age it should be offered.

Crochet Shaker (Rattle)
Offer at 2 or 3 months old. Rattles offer infants the chance to create noise on their own, teaching cause and effect.

Grasping Beads
Offer at 3 months. For mouthing, grasping and transferring from one hand to the other.

Interlocking Discs
Offer at 3 months. For mouthing, grasping and transferring from one hand to the other at different angles. It also rolls to encourage crawling.

Egg with Cup & Peg with Cup
Offer at 8 or 9 months. Show baby how one piece fits into the other to encourage their use of both hands simultaneously.

The entire set is professionally tested and safe according to the new CPSIA toy safety laws. The set of five is $35, though I’d be happy to offer individual pieces for $8 each if you email me.

• My dear friend Pamela’s Brooklyn home on Glitter Guide.

• All these Virginia Woolf book covers were designed by the author’s sister, Vanessa Bell. I love this so much. Via the Etsy Tumblr

• You can freeze avocados! Did you know you could freeze avocados? As well as fresh herbs, eggs, citrus, opened wine and more. Game changer. Via Of a Kind

• Lovely to see the home of and learn more about Brady Cunningham, co-creator of TENOVERSIX. Via SimpleLovely

• Yep, that’s my experience. Image from Curate the Day.