Saturday, May 3rd, 2008...12:06 am

Top Swap-A-Rama

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Oh, to live in London! The newest reason (of countless) being that I could do the second-annual Visa Swap this summer. (And no, these words are not sponsored.) Beginning June 21 Londoners can take their unused high-fashion clothing to a temporary shop in Covent Garden where the value of the clothes will be credited in points to a Visa card. The more unique, the more points. Then everyone shops together during the weekend of July 19, where they spend their points on each others’ clothes.

Any leftover items will be donated to TRAID, a UK charity that raises money for overseas development projects by reselling used goods, while also advocating for clothing recycling and educating people on environmental and poverty issues.

Yay for Visa Europe, yay for the wonderful TRAID and yay for all the fantastic swapping going around! From SF to Kansas City to NYC to the UK (a hundred times over), search yours out or start your own.

Cue Alex Steffen: “We can’t buy our way to a greener tomorrow.” Right on… and besides all that, bartered clothes are the most satisfying, I swear.

Note: In many circles, the lede of the Visa Swap story is that Lindsey Lohan has signed as this year’s covergirl and shots of her in vintage (fully clothed, fully clothed) will be released in June. I guess freckles are here to stay.

Via WWD.

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