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men’s

On this blog, I have been an advocate of H&M‘s, in support of the transparency they show on labor rights and environmental efforts. In this world, genuineness and transparency are everything. However, H&M will never be anything but “fast fashion” — low-priced garments that will last anywhere from one wash to a few seasons before becoming unwearable and discarded. For that reason, I have opted NOT to shop there the past few opportunities I’ve had. (Seriously, I’m in Kansas City — I only get the option when I’m traveling — but I have been turning it down!)

For that reason, I’ve been a bit torn about featuring them here lately, but I just came across some exciting spring 2009 items — made of organic cotton and recycled materials! For some history…

H&M became a member of the Organic Exchange back in 2003 (check it — they were ahead of the game), and expanded organics across all markets in March 2007. The multinational-corporation-with-a-soul that it is, it did so in order to increase the demand for organic cotton, thus providing incentive for cotton growers to convert to organic (a process that takes at least three years). Its use of organic cotton has increased significantly each year.

Even MORE exciting, the spring line also includes materials made from recycled pre-consumer fabric waste! Recycled polyester (made also from recycled PET bottles), recycled wool and recycled cotton. Well done, H&M.

Of course, Rule #1 of Conscientious Shopping is to not buy anything you don’t LOVE. Which means… I may opt for something from the men’s side (above), but probably not from the women’s. Didn’t hit it out of the park for me this time.

women’s

Via nitro:licious, with info from Inhabitat.