Thursday, February 19th, 2009...10:06 am
Lego Wear, Everywhere
Not to belabor the point, but. Coolhunter spotlighted Lego accents yesterday.
Iconic retro brands possess strong currency right now. The latest hails not from the annals of fashion or apparel but from the world of toys – we’re talking about LEGO, the multi-colored building bricks that we all grew up with. While LEGO is still one of the top children’s toy brands, it is spontaneously morphing into a credible street brand, adopted by Gen Y hipsters who still nurture happy memories of playing with the blocks as kids. It’s part of a bigger trend, which has seen other iconic mostly 80s brands such as Reebok enjoy unexpected revivals. …
We can only imagine what will be next. Lego for Louis Vuitton, perhaps? Marc Jacobs and Lego – a match made in heaven.
They know Marc used them on his S/S 2008 runway, right? Just making sure. (MJ does LV, hence they way they put it.)
And while I’m already at it… here’s a gratuitous look at my Lego heart pins at Bon Bon!



1 Comment
February 25th, 2009 at 11:05 pm
YEAH G-NET! thas so exciting they are finally in bon-bon. i really dig this whole lego thing…hope you are well sweet friend. xoxox
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