Saturday, April 11th, 2009...4:41 pm
John Lennon on Using Celebrity Spotlight as an Ad Campaign
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“Yoko and I, when we got together, we knew that whatever we did was going to be in the papers. So we decided to utilize the space we would occupy anyway by getting married with a commercial for peace.”
Strategic. I like it. A lot.
(Just finished watching the 1988 documentary Imagine: John Lennon.)
2 Comments
April 18th, 2009 at 10:11 am
short. simple. spot on.
April 29th, 2009 at 4:57 am
Great strategy
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