Tuesday, July 7th, 2009...1:02 pm

The Uniform Project: New Sustainable Style Icon

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Last month about seven of my coolest friends pointed me to a site they knew I’d love: The Uniform Project. They were all incredibly right. As an exercise in sustainable fashion, Sheena Matheiken is wearing the same dress every day for a year — the charcoal tunic you see above. In her words:

There are 7 identical dresses, one for each day of the week. Every day I will reinvent the dress with layers, accessories and all kinds of accouterments, the majority of which will be vintage, hand-made, or hand-me-down goodies.

The mastermind behind the uniform dress is my friend and designer, Eliza Starbuck. We took inspiration from one of my staple dresses, improving upon the shape and fit to add on some seasonal versatility. The dress is designed so it can be worn both ways, front and back, and also as an open tunic. It’s made from a durable, breathable cotton, good for New York summers and good for layering in cooler seasons. With deep hidden pockets to appease my deep aversion for carrying purses.

The Uniform Project is also a year-long fundraiser for the Akanksha Foundation, a grassroots movement that is revolutionizing education in India. At the end of the year, all contributions will go toward Akanksha’s School Project to fund uniforms and other educational expenses for slum children in India.


Each day’s outfit includes a description of where its accessories came from.

For more, check out DailyCandy’s video interview with Sheena, read more of the site’s own description of the concept and the cause, and if it strikes you, donate accessories or donate funds to the Akanksha Foundation. Almost $5,000 raised so far — congrats!



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