Tuesday, September 15th, 2009...11:49 pm

John Gerzema on Conscientious Consumption at TEDxKC

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A few weeks ago I attended my first TED event — but before you assume I dropped a couple thou on a conference, this one was right here in Kansas City and FREE. And totally awesome and inspiring. John Gerzema, author of The Brand Bubble and CIO at Young & Rubicam, kicked off the TEDxKC event of five amazing presentations with this excellent talk on transitioning from mindless to mindful consumption, which I know you’ll enjoy.

Huge thanks to VML’s Mike Lundgren and the Nelson for putting this fantastic night on. Follow TEDxKC on Facebook for future events.

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