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I’ve been a reader of Inhabitat for a few years now, soaking in their coverage of green architecture and consumables. They’ve always covered eco fashion to some degree, but as of today, they’re launching a new blog devoted entirely to it: Ecouterre!

It’s about time… I’ve always really enjoyed Inhabitat’s fashion coverage (yes, even from the wearable to the unwearable!).

As I’ve been working on my own blog redesign and putting FLP’s niche into words lately, I really appreciate reading Ecouterre’s raison d’etre. The site is self-described as:

“An eco-fashion website dedicated to showcasing and supporting designers who not only contemplate cut, form, and drape, but also a garment’s social and environmental impact, from the cultivation of its fibers to lifecycle and disposal. Our mission: To follow the evolution of the apparel industry toward a smarter and more sustainable future, as well as facilitate a conversation about why sustainable fashion matters.”

Yuka posted her coverage today of The Green Shows from last week, which gives an exciting look at the acceptance of sustainable principles in high fashion right now. Great stuff.

Congrats to the Ecouterre and Inhabitat teams!