Tuesday, February 9th, 2010...11:07 am
An alternative to washing your jeans — freeze them
To keep my dark jeans looking new, I wait as long as possible between washes, as machine washing seems to inevitably bring out new signs of wear. But Brazilian denim brand TriStar is starting an alternative denim washing movement — just throw your jeans in the freezer!
“After use, just put them inside a plastic or cloth bag and leave them in the freezer for 24 hours to kill the bacteria,” TriStar CEO Jandira Barone tells Jornal A Tribuna. Not only with this decrease machine-washing wear-and-tear, it will save water.
But if you’re planning to try this on your own, be warned: The article notes that the cooling of the denim actually sets any stains in. The brand considers this a benefit — “Don’t consumers buy pants frayed, ripped, and stained? The concept is the same, only it will be a detail produced by the user” — but if you’re not going for that worn-in look, you might steer clear.
Image from TriStar