Comments on: An alternative to washing your jeans — freeze them http://fashionlovespeople.com/2010/02/09/an-alternative-to-washing-your-jeans-freeze-them/ ethical fashion (that loves you back) Sat, 07 Jan 2012 19:14:43 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Janette http://fashionlovespeople.com/2010/02/09/an-alternative-to-washing-your-jeans-freeze-them/comment-page-1/#comment-3898 Janette Tue, 09 Feb 2010 20:13:32 +0000 http://fashionlovespeople.com/?p=1801#comment-3898 Of course the practices you mentioned are ideal -- I'm sure we can all agree on that. For the dark denim I already own, I am looking forward to trying out a new way of "cleaning" them, perhaps as an alternative to every-other washing. It will only improve the impact of my garment care -- especially that they will stay new-looking for longer. I'm confident that TriStar's "freeze your jeans" message isn't greenwashing (which I think you suggested), because everything I've read about the brand describes a very holistic approach, including that the jeans are reversible. Of course the practices you mentioned are ideal — I’m sure we can all agree on that. For the dark denim I already own, I am looking forward to trying out a new way of “cleaning” them, perhaps as an alternative to every-other washing. It will only improve the impact of my garment care — especially that they will stay new-looking for longer.

I’m confident that TriStar’s “freeze your jeans” message isn’t greenwashing (which I think you suggested), because everything I’ve read about the brand describes a very holistic approach, including that the jeans are reversible.

]]> By: Gaia http://fashionlovespeople.com/2010/02/09/an-alternative-to-washing-your-jeans-freeze-them/comment-page-1/#comment-3897 Gaia Tue, 09 Feb 2010 19:04:34 +0000 http://fashionlovespeople.com/?p=1801#comment-3897 I'm all for eco-friendly, but never actually washing your pants? EWWW that's just pseudogreen marketing. Better to instill efficient irrigation practices in the organic farms that supply the cotton for the jeans, and to keep the entire production - growth, manufacture and distribution - on as local a level as possible. Instead of using resources shipping goods around the world, create co-op manufacturing plants where several companies can manufacture a variety of goods in small batches for local consumption. I’m all for eco-friendly, but never actually washing your pants? EWWW that’s just pseudogreen marketing. Better to instill efficient irrigation practices in the organic farms that supply the cotton for the jeans, and to keep the entire production – growth, manufacture and distribution – on as local a level as possible. Instead of using resources shipping goods around the world, create co-op manufacturing plants where several companies can manufacture a variety of goods in small batches for local consumption.

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