Tuesday, February 9th, 2010...11:15 pm

The powerful consumer

Jump to Comments

I just (finally) watched Food, Inc. for the first time. Besides providing a continued education on where our food comes from, it reminded me of what a moral obligation I believe we all have to be good and thoughtful stewards of the things we consume.

If you haven’t seen this film yet, do! I watched it for free on Netflix Instant, and I know it’s widely available for rent. It is not preachy; it is educational and empowering. And I strongly believe that its ideas apply not only to the food we eat, but to everything we buy.

“The irony is that the average consumer does not feel very powerful.
They think that they are the recipients of whatever Industry
has put out there for them to consume. Trust me, it’s the exact opposite.

“When we run an item past the supermarket scanner, we’re voting –
for local or not, organic or not…”

– Stonyfield Farm CEO Gary Hirshberg, interviewd in Food, Inc.

Leave a Reply