Friday, June 11th, 2010...7:36 pm
With Benefits: SAWA Shoes
This post is the first in a series I’m writing on for-benefit companies — for-profit models that inherently benefit social causes — for the men’s ethical fashion site Commerce with a Conscience, where my awesome Internet-friend Brad creates daily features as well as the most well-curated product guide for conscientious men’s style out there.
Launched in March of this year, SAWA Shoes are the first 100% African-sourced and African-made sneakers on the market. Sporting a vintage-inspired aesthetic, the sneakers boast the easy familiarity of a true classic-in-the-making.
SAWA was founded by three friends in Paris with a shared love for Africa and for shoes: Fabio Di Iorio, who worked in product development at Le Coq Sportif and Adidas Originals; Mehdi Slimani, who also worked in product management at Le Coq Sportif, and Frédéric Barthélemy, who still has a day job, but plans to devote himself to SAWA full-time in the very near future.
“In a nutshell, Fabio, Mehdi and Fred are people who love to create and live without boundaries,” they say. With a company as well-executed as SAWA, boundaries don’t stand a chance.