Thursday, September 2nd, 2010...4:25 pm
Checking in with Warby Parker
Last week, we published the second post in my “With Benefits” series at Commerce With A Conscience — this one about Warby Parker and its one-for-one donation model. You can read the full post here.
For the article, I chatted over email with Neil Blumenthal, one of the brand’s four co-founders. He gave me some background on the incredible demand the brand has received — if you came across the Warby Parker site earlier this year and tried to order a few clear-lens pairs for home try-on (which ship for free), you probably found them to be out of stock.
“We shipped out all of our home try-on inventory within days of launching our website in February,” Neil told me. Their ensuing wait list for try-ons hit over 15,000 names.
“Within three weeks of launch, we hit our first year’s sales targets and sold out of our 15 best selling styles.” Incredible.
As of this summer their manufacturing has caught up to demand, and home try-ons should be available now for most styles.
I was lucky enough to be in a city that offered limited-time try-ons in person, at San Francisco’s lovely antique shop The Perish Trust, and was able to browse the WP catalog in person. My images here are from that date. I hadn’t tried on glasses in 10 years and was surprised by what looked good on me (as opposed to what I wanted to look good on me), so when you order yourself, I’d recommend getting a head-start by using the virtual try-on tool in advance.
In the end, the Japhy in Crystal Matte won out. What do you think?