Monday, August 8th, 2011...8:30 am

The IOU Project

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If you’re a follower of ethical fashion, social shopping or even social media in general, chances are you’ve heard of The IOU Project by now.

Launched last April, the brand is doing truly revolutionary things in the production and distribution of its garments.

In production, all items have a one-of-a-kind nature, with the India fabric weavers and European craftspeople shared on the website and traceable through a unique code associated with each item…

And for distribution, they rely on shoppers like you and me to create digital trunk shows and share in the profits when an item we’ve selected is sold (whether we know the buyer or not).

It’s an incredibly community-focused model that I’d love to see copied by bigger brands!

If I were to put together a trunk show of my own, I’d include the incredibly versatile madras scarf ($39),

a handful of button-downs ($75-$79) and reversible blazers ($175),

and definitely the espadrille wedge ($65).

Great prices for such an innovative concept brand, don’t you think? What do you think of IOU?

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