Thursday, May 30th, 2013...1:42 pm
Notes from Alyson Fox in London, launching her & Other Stories collaboration today
To all of us in the U.S.: I’m sorry. I’m sorry that these Alyson Fox pieces — which she designed exclusively for & Other Stories, a high-end brand launched last spring by H&M — aren’t available to us. The new brand’s stores and online sales are only available throughout Europe, where Alyson’s collection launches today.
So it might be time to call in a favor from an international friend!
(That’s Alyson herself, modeling pieces from her collection…
And some of her sketches alongside some final products.)
Alyson’s collection includes a little bit of everything, with jewelry, clutches, espadrilles, pins, skirts, tops, leggings, scarves and even skivvies.
Alyson told me a bit about working with the H&M company, which she started on for this collaboration back in 2011. “They were so careful in executing everything the way that I saw it. They honestly wanted my voice. I was very much a part of the entire process. Viewing samples, having Skype calls, getting to travel to Stockholm.”
I asked about the quality, especially in regards to the brand being under the H&M umbrella, but she said there’s really no comparison. They’re substantial pieces that cost more and mean more, not fast retail at all.
“My favorite part about this collab is working with such a noteworthy brand and seeing my ideas come to life and feeling 100 percent positive about the whole process,” she said. She’s in London now, seeing the goods hit stores today!
Earlier this month, H&M signed the Accord on Fire & Building Safety in Bangladesh, which holds them legally responsible for any rule-breaking in Bangladesh factories — a big deal. I still can’t love H&M’s fast fashion model, but it has maintained a good reputation for transparent labor practices and use of organic cotton over the years. The & Other Stories brand sounds really exciting to me, especially with its promotion of independent designers like Alyson, Clare Vivier (yes!) and more.