Sometimes, you just want to start a new year with the right jewelry on. After a year like 2020, who can blame you? With e-commerce and online shopping at an all-time high due to the COVID-19 pandemic, the same started applying for buying jewelry.
However, when buying jewelry online, most customers are a bit hesitant to take the plunge. Admittedly, it is a bit challenging to do for the first time, and picking the right online jewelry store can be hit-or-miss.
But, it doesn’t have to stay that way. If you’re worried about the authenticity of online jewelry stores and wondering how to pick the right one, we’ve got you covered. Keep on reading for our top six tips on picking the right online jewelry store for your needs.
Choosing Online Jewelry Store 101: The Online Reviews
We can’t talk about any e-commerce store of any kind without talking about the power of online reviews. One of the perks (and true drawbacks) of the internet is its accessibility to -almost- anyone under the sun. You’ll find great businesses, as well as scam artists.
That’s where online reviews and direct references become quite necessary to cut the wheat from the chaff and sort through the large amounts of white noise that can be found when you first dip your toe into the pool of jewelry stores.
By taking a quick look at the available online reviews, you’ll get a gist of what other customers have to say about the service or products they’ve received. If you’re noticing negative reviews that haven’t been answered by a representative, you can safely treat them as unresolved complaints that have been left to fester. That’s a big red flag.
Moreover, by finding a big bulk of positive reviews, you can breathe a bit easier and treat those reviews as personal recommendations.
The Methods of Payment
Through verifying the available methods of payment, you can create a solid picture of the level of professionalism of the online store.
For instance, if you find an online shop with different payment options, with some of the most common ones available, like Mastercard and Visa, you can take that as a good sign.
Having different transaction methods for payment isn’t only good for authenticity reasons, but it’s also critical when it comes to the limitations of wiring big chunks of money in one go. After all, jewelry isn’t known for being cheap.
You’ll want to see bank transfers as an option, debit cards, credit cards, PayPal, Google Pay, Apple Pay, and even some cryptocurrencies if you’re concerned about your financial privacy.
The Variety in Styles
Another factor that identifies a legit and high-quality online jewelry store from another is the variety of styles, metals, precious stones, and themes available for your purchase.
What do they have in stock? Do they offer regular sales as the holiday seasons come and go? You’ll want to pick a store that will meet all of your jewelry needs. For example, you should be able to pick your mother’s day gift and your valentine’s day present from the same shop.
The Quality of After-Sale Services
A sign of a good-quality store isn’t only in how they conduct their before-sale processes, and the purchasing stage itself. A critical stage to take a look at would be the after-sale services.
Simply put, after the business has gotten your money, the after-sale services show whether they care about retaining you as a loyal customer, or whether they only care about getting your coin and then leaving you out in the wild with your questions or concerns.
An example of the importance of after-sale services couldn’t be more obvious when it comes to anti-theft insurance during the shipping process, as well as packaging that will ensure the safety of your jewelry once you have it at home.
The Price Range
While jewelry can be on the expensive side of things, as a buyer, you’ll still need to keep an eye on your budget constraints. Therefore, picking the right jewelry store with the right price range for your needs can truly transform your shopping process.
You can create a list of your favorite jewelry stores that you’ve found thus far, then you can do a price comparison before settling on your chosen jewelry store that will have the honor of conducting business with you.
Also, you’ll want to include some great suppliers like this wholesale website, where you can get the same high-quality jewelry in a lower price range.
The Seller’s Credentials
The jewelry industry is one that follows rather rigid guidelines and regulations to ensure that sellers are trustworthy and that there is no fraudulent or immoral activity is conducted.
That’s where looking up the seller’s credentials can be quite handy. For instance, you can check whether the jewelry store you’re admiring is affiliated with one of the most common fair practice trading associations. Besides, if you’re interested in buying diamond jewelry, you’ll definitely need to verify the authenticity of the diamond stones.
This brings us to the niche requirement that’s tied into properly (and morally) buying diamond stones or jewelry. You’ll want to confirm that you’re getting certified diamond stones. Of course, they can be earth-mined or lab-cultured. Regardless of your preferences, you’ll want to see them certified by either the Gemological Institute of America (GIA) or the American Gem Society (AGS).
Ready to Add Some Bling-Bling to Your Personal Style?
Or maybe you’re more interested in getting the right piece of jewelry for a special occasion or a gift for a special someone. Regardless of your jewelry needs, you’ll want to pick the right online jewelry store to meet all of them.
We hope that our little guide on the key six factors you’ll want to know before selecting an online jewelry store has proven helpful for your selection process.
Remember to do some thorough research, and when in doubt, some googling will always be a great starting point. And, you can also confirm the presence of a physical store, which can make returns or resizing so much easier once you get your jewelry.